Other ways in which we could get media institutes to distribute our product is by putting our product in a film festival. This will not only tell us if our product is good but who will also want to distribute our product. Only way for a real distributor is if we had a big production company already producing us like 20th century fox. 20th century fox is owned by News Cooperation which is a very big production company which has many different labels in different areas. This allows films made by 20th century fox to have a sort of security when making the film as it knows the film will have a distributor right away due to the companys vertical intergration in the film industry. This is not similar for films like 'Shifty'. Shifty is a low budget british film produced by BBC Films. When this film was made, they didn't have the security a film by 20th century fox would have like 'Rise of the Planet of the Apes'. This film would have had a bigger finacial backing and the film would have already had a distributor. Shifty would have had to showcase their film before getting any sort of distribution company apart from BBC behind them.